TL;DR NFT-powered Customer Loyalty Programs give businesses the power to create their own Golden Ticket opportunities. Soon, you’ll be able to claim NFTs from your favorite local spots right here in San Diego and throughout Southern California, and across the country. And experience your own real-life Golden Ticket experience, powered by WEB3 Technology.
The Greatest Business Marketing Genius of All Time
Who was the most creative business marketing genius of all time? Howard Schultz of Starbucks? Steve Jobs from Apple? or perhaps maybe Walt Disney?
There’s no definitive answer to this question, as it depends on each person’s definition of “creative.” However, if we’re talking about business marketing geniuses who have had a major impact on the world, then these three men are definitely among the top contenders.
They are however not the answer we are looking for today. The answer we think -and it doesn’t matter if you’re team Gene or team Johnny- is in fact: Willy Wonka, the chocolatier.
It was Willy Wonka… or rather Roald Dahl, the British novelist, and short story writer who published his now world-famous book in 1964, who first recognized the unprecedented power of utilizing NFTs for marketing. Decades before the technology even existed.
The Golden Ticket Experience
The Golden Ticket was a global viral marketing tactic that created unparalleled sales growth overnight. Willy Wonka’s golden ticket promotion was in fact the first NFT-powered customer rewards program. Today, any business can replicate using NFTs and WEB3 Technology. The surprise and wow factor, paired with the once-in-a-lifetime opportunity that anyone in the world could win, based purely on chance –simultaneously created a global buying frenzy, and viral word-of-mouth publicity.
Willy Wonka could have easily sold his Golden Tickets for cash. But instead, he decided to incorporate them into a customer loyalty program that rewarded lucky winners with a VIP experience of a lifetime. This was a masterstroke of marketing and also the world’s first use of what a viral NFT-powered customer loyalty program might be like.
The power of the Golden Ticket promotion lay in its ability to engage customers on an emotional level and create a personal connection to the Willy Wonka brand. The Golden Tickets weren’t just about getting free chocolate, they were about experiencing the wonder and magic of Willy Wonka’s chocolate factory.
WEB3 Opens the Door for Businesses to Create Golden Ticket Moments for their Customers
With the help of WEB3 technology, businesses today can create their own Golden Ticket opportunities that engage customers on an emotional level and create personal connections to their own brands. By offering unique experiences and rewards that can only be redeemed using NFTs, businesses can create a sense of exclusivity and urgency that will spur customers to take action.
The possibilities are truly endless, and the potential for customer engagement and loyalty is unprecedented. Now is the time to get creative and start using NFTs to power your own customer rewards program even if terms like blockchain or NFT are still a bit confusing.
NFTs are more than just digital art. Non-fungible Tokens represent on-chain proof of ownership. Last year, NFTs’ popularity skyrocketed into pop culture. But mostly as digital art and collectibles. Leaving many scratching their heads, wondering, “Why would I want a little monkey .jpeg that costs $10,000?”
At Privatyze we believe in bringing utility to NFTs and we’re working hard to make it easy for everyday people to adopt and use WEB3 technology. Even your grandma in Nebraska. We can then take your NFT and turn it into a fully verifiable digital pass that you can save in your Apple or Google wallet. These passes can be coupons, event tickets, VIP access, or membership cards, and you can even earn loyalty points, tokens, or crypto when you shop.
The Shift from WEB2 to WEB3 is Happening
This is the beginning of a new era in customer loyalty and rewards programs, where businesses can offer their customers unique experiences that are personal, exclusive, and highly engaging. Thanks to WEB3 technology and NFTs, the sky’s the limit when it comes to what businesses can offer their customers.
Fortune 500 companies are taking full advantage of WEB3 technology and integrating it into their existing customer loyalty programs. We want to make sure every business can take advantage of WEB3 technology even if they don’t have Fortune 500 budgets.
We are all familiar with the Starbucks experience. It’s seamless. It’s flawless. And it’s made the company billions. Starbucks announced just last month that they are integrating NFTs and WEB3 technology into their existing global loyalty program. Proving that NFT-powered customer loyalty programs can be scaled globally and is better than existing, crowd-pleasing, loyalty management systems.
It’s not just about offering coupons or discounts anymore. With WEB3 technology and NFTs, businesses can offer their customers unique experiences that are personal, exclusive, and highly engaging. Thanks to WEB3 technology and NFTs, the sky’s the limit when it comes to what businesses can offer their customers.
DEPASS Enables Businesses to Utilize NFTs for Customer Loyalty Programs and VIP Experiences
We believe that every company should be able to quickly and easily implement their own Golden Ticket-style customer loyalty program with WEB3 technology. It’s time to rethink customer loyalty and move beyond traditional rewards programs. It’s time for a new era of customer loyalty powered by NFTs.
Soon, you’ll be able to claim NFTs from your favorite local spots right here in San Diego and throughout Southern California, and across the country. And experience your own real-life Golden Ticket experience, powered by WEB3 Technology.
If you’d like to know more about bringing real-life utility to the WEB3 space or if you want to know more about DEPASS, our NFT-powered customer loyalty program, reach out to us at info@privatyze.io. We would love to chat!
